Stay tuned for an inspiring talk by Joern Schlimm and Antony Neale (ameliorate GmbH) as they step into a world where augmented reality (AR) is transforming the customer journey by creating innovative new touchpoints. In this session, Joern and Antony will guide you through how AR is enhancing the way customers experience brands, products, and events by blending the digital seamlessly with the physical. During the talk, you'll see how AR was used at a major sporting event to create these magical moments for fans, turning ordinary interactions into immersive experiences.