Ivo Strohhammer and Ramy Töpperwien will explore how Operational 2D Digital Twins create a dynamic, personalized guest ecosystem. Through three real guest journeys—from pre-stay to post-visit—they demonstrate how integrating creative production, software engineering, XR, and AI transforms visitor experiences into scalable, measurable digital brand worlds.

To attend this workshop, you will need to sign up using a registration link sent when registering for AUREA#8.