Scaling Immersive Entertainment: Building Ecosystems for Market Success

How ready is Germany for widespread XR adoption? Industry leaders from Hologate (Leif Petersen) and Stickystone (Luca Forbes) join Bitkom's Sebastian Klos to examine market data, the momentum AR glasses will generate, and the interconnections between entertainment, gamification, and business XR. This panel connects adoption metrics with ecosystem strategies, exploring how partnerships and standards drive the industry from experimental to essential.